Project: eBusiness Sales Channel

The client

A major insurance company operating from the Middle East

The Business Challenge

The in-house application was non-scalable and inadequate to satisfy the growing business needs. The changing business and the marketing requirements, rapidly growing customer base and inadequate information security infrastructure created the need to develop a new application to meet the needs of the growing business.

Solution

After a detailed study, Stabilix has developed an internet-based Sales Channel application that will accommodate the current and future needs of the organization.The Sales Channel portal solution provides a single information platform for Brokers, Franchisees and internal marketing representatives.

Features Supported

Sales channel portal consolidates the information from various applications developed by Stabilix and the historic data available in the client’s database to provide a fine grained and well structured information to the portal users. This would help the sales channel force to take the right decision at the right time.
In insurance sector multiple sales channels interact with the insurance company in order to sell and service its products. Those sales channels could be direct sales channels, brokers, key accounts managers, franchisee or other sales outlets. Sales portal is the personal assistant of each sales person. It assists its users in managing their communication with customers and with the insurance company, tracks all requests, facilitate the issuance of retail contracts, tracks customer claims and helps renewals and collection. The sales portal provides 24x7 availability of critical information for the entire sales force.

Portfolio Management: Users are able to track policies, premiums and expiry date information for their individual customers. They can also reproduce the original policy schedules and even perform online order alterations.

Renew Policy: Users can view and renew their customer policies online. Application provides the con-textual information such as renewal premium to assist the user in providing meaningful information to customers. System also supports online and offline payment methods to facilitate the user to collect payments.

Claims Follow-up: Application provides the access to the claims module which enables the user to review the submitted claims and its status, check recovery claims, approvals rejection etc.

Mass mailing/SMS: Application supports automated mailing and SMS facility to make the services more user friendly. Users can also perform mass mailing and SMS to their clientele to remind the users on various events and other policy related reminders.

Services: Most customer service functionalities are enabled on the web. This allows the user to communicate service requests to the insurance company reducing the turnaround time and cost.

Morphing clients: Sales Channel users can act on behalf of a customer in requesting certain information.

Case Management: Sales channel has integrated the entire request through a sophisticated case management system. This infrastructure provides high scalability as well as dynamic workflow integration.

Cross selling and Up Selling: Sales Channel users get access to the consolidated information about their customers to facilitate the cross selling as well as the up selling opportunities. The system provides information to identify the possibilities for increasing sales, enhancing revenue generation, and in-creasing customer satisfaction.

Customer satisfaction: Increased customer satisfaction by providing an effective tool for the Brokers, Franchisees and marketing representatives to conduct their everyday business.
Business turnaround time: By integrating the rules and automated workflow added a significant improvement in accessing and resolving the business issues. This resulted in a high sales force satisfaction.

Improved Business Revenue: Expedited sales cycle, improved customer service and increased access and visibility into business information with charts, graphs and tabular structure have created a very motivated sales force for the insurance company.