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CRM improves the efficiency of internal operations, seamlessly integrates partners and satisfies the needs and interests of end consumers, to increase the frequency and size of transactions. CRM in Healthcare (HCRM) focuses on healthcare consumers and on other key decision makers involved in the health delivery and management process, including providers and third-party payers.
PRM, an eBusiness strategy, enables organizations to rapidly expand their market through the use of partners, by allowing the integration of extranet applications with the organization's
own information infrastructure.
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